引人注目的(de)是(shi)，在大部(bu)分(fen)娛(yu)樂類應用(yong)使(shi)用(yong)率有所下滑，商務類應用(yong)呈平緩上升的(de)同時，微博用(yong)戶數量以高達208.9%的(de)增(zeng)幅，從2010年底的(de)6311萬爆發增(zeng)長(chang)到(dao)1.95億(yi)，成為用(yong)戶增(zeng)長(chang)較快的(de)互聯網應用(yong)模(mo)式(shi)。
微博用(yong)戶數量爆發(fa)增長
2011年上半年，受眾廣(guang)的前五大網(wang)(wang)絡應用(yong)(yong)分別為(wei)搜索引擎（79.6%），即時通信（79.4%），網(wang)(wang)絡音(yin)樂(le)（78.7%），網(wang)(wang)絡新聞(wen)（74.7%）和博(bo)客/個(ge)(ge)人空間（65.5%）。增長較快(kuai)的前三(san)個(ge)(ge)應用(yong)(yong)分別是微(wei)博(bo)（208.9%）、團購(gou)（125.0%）和網(wang)(wang)上支付（11.7%）。從數據看，當前我國網(wang)(wang)民的互(hu)聯網(wang)(wang)應用(yong)(yong)主要呈現出以(yi)下(xia)幾個(ge)(ge)特點：
1. 即時(shi)通(tong)信(xin)使用(yong)(yong)(yong)(yong)(yong)率增加，提(ti)升為(wei)第二大(da)應用(yong)(yong)(yong)(yong)(yong)。目前(qian)即時(shi)通(tong)信(xin)用(yong)(yong)(yong)(yong)(yong)戶已經達到3.85億(yi)，應用(yong)(yong)(yong)(yong)(yong)使用(yong)(yong)(yong)(yong)(yong)率從(cong)2010年底的77.1%提(ti)升到79.4%，半年用(yong)(yong)(yong)(yong)(yong)戶增長9.2%。即時(shi)通(tong)信(xin)已經提(ti)升為(wei)用(yong)(yong)(yong)(yong)(yong)戶規模第二大(da)的應用(yong)(yong)(yong)(yong)(yong)類型，僅次(ci)于用(yong)(yong)(yong)(yong)(yong)戶達到3.86億(yi)的搜(sou)索引(yin)擎。
2. 微(wei)博(bo)(bo)(bo)應用(yong)爆發(fa)，用(yong)戶數量增長率(lv)超200% 。2011年上半(ban)年，我(wo)國微(wei)博(bo)(bo)(bo)用(yong)戶數量從6311萬暴漲(zhang)到(dao)1.95億，半(ban)年新(xin)增微(wei)博(bo)(bo)(bo)用(yong)戶1.32億人(ren)，增長率(lv)達(da)208.9%，在網民中的(de)使用(yong)率(lv)從13.8%提升(sheng)(sheng)到(dao)40.2%。手(shou)機(ji)微(wei)博(bo)(bo)(bo)的(de)應用(yong)也成為亮(liang)點，手(shou)機(ji)網民使用(yong)微(wei)博(bo)(bo)(bo)的(de)比例也從2010年末的(de)15.5%上升(sheng)(sheng)至34.0%。
3. 商(shang)務(wu)應用(yong)(yong)(yong)穩步發(fa)展(zhan)，團(tuan)購(gou)使(shi)(shi)用(yong)(yong)(yong)率(lv)快(kuai)速(su)上(shang)(shang)升(sheng)(sheng)。在經歷了2009-2010年快(kuai)速(su)增(zeng)長之(zhi)后，商(shang)務(wu)類應用(yong)(yong)(yong)迎來了一段較為(wei)平緩的(de)發(fa)展(zhan)期(qi)。大部分(fen)商(shang)務(wu)類應用(yong)(yong)(yong)使(shi)(shi)用(yong)(yong)(yong)率(lv)都在增(zeng)加，如網(wang)(wang)絡購(gou)物使(shi)(shi)用(yong)(yong)(yong)率(lv)提升(sheng)(sheng)至35.6%，半(ban)年新增(zeng)用(yong)(yong)(yong)戶(hu)(hu)1215萬(wan)，增(zeng)長率(lv)為(wei)7.6%；團(tuan)購(gou)應用(yong)(yong)(yong)發(fa)展(zhan)勢頭(tou)迅猛，用(yong)(yong)(yong)戶(hu)(hu)已達到4220萬(wan)人，使(shi)(shi)用(yong)(yong)(yong)率(lv)從4.1%提升(sheng)(sheng)到8.7%，增(zeng)長率(lv)達到125.0%。網(wang)(wang)上(shang)(shang)銀行和網(wang)(wang)上(shang)(shang)支付(fu)的(de)用(yong)(yong)(yong)戶(hu)(hu)使(shi)(shi)用(yong)(yong)(yong)率(lv)也小幅上(shang)(shang)升(sheng)(sheng)，網(wang)(wang)上(shang)(shang)支付(fu)用(yong)(yong)(yong)戶(hu)(hu)規模達到1.53億，半(ban)年新增(zeng)用(yong)(yong)(yong)戶(hu)(hu)11.7%。
4. 娛(yu)樂應(ying)(ying)用(yong)(yong)(yong)熱度(du)繼續回落，用(yong)(yong)(yong)戶規(gui)(gui)模(mo)依然龐大。娛(yu)樂類應(ying)(ying)用(yong)(yong)(yong)的(de)(de)使用(yong)(yong)(yong)率(lv)一直(zhi)處于持(chi)平(ping)或(huo)下(xia)滑(hua)的(de)(de)狀(zhuang)態。2011年(nian)(nian)上半年(nian)(nian)，網(wang)絡(luo)游(you)戲和(he)(he)網(wang)絡(luo)音(yin)樂的(de)(de)用(yong)(yong)(yong)戶規(gui)(gui)模(mo)分別為(wei)3.11億(yi)和(he)(he)3.82億(yi)，使用(yong)(yong)(yong)率(lv)較2010年(nian)(nian)底(di)分別下(xia)降2.3個和(he)(he)0.5個百分點。網(wang)絡(luo)視頻用(yong)(yong)(yong)戶規(gui)(gui)模(mo)為(wei)3.01億(yi)，使用(yong)(yong)(yong)率(lv)與去年(nian)(nian)底(di)持(chi)平(ping)。娛(yu)樂應(ying)(ying)用(yong)(yong)(yong)的(de)(de)相(xiang)對“衰(shuai)落”和(he)(he)商務應(ying)(ying)用(yong)(yong)(yong)的(de)(de)穩步“興起”，表(biao)明了網(wang)民網(wang)絡(luo)應(ying)(ying)用(yong)(yong)(yong)水平(ping)的(de)(de)提升。
手(shou)機上(shang)網應用深度普遍提升
2011年(nian)(nian)上(shang)(shang)半年(nian)(nian)，手(shou)機(ji)網(wang)(wang)(wang)(wang)(wang)民(min)(min)(min)對手(shou)機(ji)上(shang)(shang)網(wang)(wang)(wang)(wang)(wang)應用(yong)(yong)(yong)的(de)(de)(de)使(shi)用(yong)(yong)(yong)深度進一步提升(sheng)，各項應用(yong)(yong)(yong)在手(shou)機(ji)網(wang)(wang)(wang)(wang)(wang)民(min)(min)(min)中(zhong)的(de)(de)(de)使(shi)用(yong)(yong)(yong)率(lv)(lv)基(ji)本都有(you)(you)一定提升(sheng)。2011年(nian)(nian)上(shang)(shang)半年(nian)(nian)，網(wang)(wang)(wang)(wang)(wang)民(min)(min)(min)手(shou)機(ji)上(shang)(shang)網(wang)(wang)(wang)(wang)(wang)應用(yong)(yong)(yong)中(zhong)，手(shou)機(ji)即(ji)時通信仍(reng)然是(shi)使(shi)用(yong)(yong)(yong)率(lv)(lv)高(gao)的(de)(de)(de)應用(yong)(yong)(yong)，使(shi)用(yong)(yong)(yong)率(lv)(lv)達到(dao)71.8%，較2010年(nian)(nian)底的(de)(de)(de)67.7%略(lve)有(you)(you)提升(sheng)。其次，手(shou)機(ji)網(wang)(wang)(wang)(wang)(wang)絡新聞在網(wang)(wang)(wang)(wang)(wang)民(min)(min)(min)手(shou)機(ji)上(shang)(shang)網(wang)(wang)(wang)(wang)(wang)應用(yong)(yong)(yong)使(shi)用(yong)(yong)(yong)率(lv)(lv)中(zhong)排名第(di)二，達到(dao)62.6%，較2010年(nian)(nian)底也(ye)略(lve)有(you)(you)提升(sheng)。而(er)搜索(suo)在手(shou)機(ji)上(shang)(shang)網(wang)(wang)(wang)(wang)(wang)應用(yong)(yong)(yong)的(de)(de)(de)使(shi)用(yong)(yong)(yong)率(lv)(lv)中(zhong)僅排名第(di)三，達到(dao)59.5%，較2010年(nian)(nian)底也(ye)略(lve)有(you)(you)提升(sheng)。這種差異(yi)是(shi)由于(yu)手(shou)機(ji)和PC的(de)(de)(de)上(shang)(shang)網(wang)(wang)(wang)(wang)(wang)使(shi)用(yong)(yong)(yong)方(fang)式(shi)差異(yi)造成(cheng)的(de)(de)(de)。由于(yu)PC較好的(de)(de)(de)呈(cheng)現效果，基(ji)于(yu)瀏覽(lan)器的(de)(de)(de)上(shang)(shang)網(wang)(wang)(wang)(wang)(wang)行(xing)為還是(shi)相(xiang)當普遍；但手(shou)機(ji)輸入、展示(shi)方(fang)面的(de)(de)(de)劣勢，使(shi)得客戶端模式(shi)逐漸侵(qin)蝕網(wang)(wang)(wang)(wang)(wang)頁瀏覽(lan)模式(shi)的(de)(de)(de)上(shang)(shang)網(wang)(wang)(wang)(wang)(wang)方(fang)式(shi)，而(er)手(shou)機(ji)搜索(suo)的(de)(de)(de)基(ji)礎就是(shi)網(wang)(wang)(wang)(wang)(wang)頁瀏覽(lan)的(de)(de)(de)上(shang)(shang)網(wang)(wang)(wang)(wang)(wang)方(fang)式(shi)。因(yin)此(ci)，搜索(suo)應用(yong)(yong)(yong)在手(shou)機(ji)上(shang)(shang)網(wang)(wang)(wang)(wang)(wang)中(zhong)的(de)(de)(de)使(shi)用(yong)(yong)(yong)率(lv)(lv)并不是(shi)高(gao)。
另一方(fang)面，手(shou)(shou)機(ji)微(wei)博(bo)(bo)(bo)(bo)(bo)成為(wei)2011年(nian)上半(ban)(ban)年(nian)增長(chang)較(jiao)快的手(shou)(shou)機(ji)應(ying)用(yong)(yong)。雖然目(mu)前手(shou)(shou)機(ji)微(wei)博(bo)(bo)(bo)(bo)(bo)使(shi)用(yong)(yong)率(lv)還不是(shi)(shi)很高(gao)，但增長(chang)速(su)度驚人，2011年(nian)上半(ban)(ban)年(nian)手(shou)(shou)機(ji)微(wei)博(bo)(bo)(bo)(bo)(bo)在(zai)手(shou)(shou)機(ji)網民中的使(shi)用(yong)(yong)率(lv)達到34.0%，較(jiao)2010年(nian)下半(ban)(ban)年(nian)的15.5%增加(jia)18.5個百分點。手(shou)(shou)機(ji)微(wei)博(bo)(bo)(bo)(bo)(bo)快速(su)發(fa)展的原因主要有兩方(fang)面：一方(fang)面，微(wei)博(bo)(bo)(bo)(bo)(bo)應(ying)用(yong)(yong)在(zai)2011年(nian)高(gao)速(su)發(fa)展，提供了龐大的手(shou)(shou)機(ji)微(wei)博(bo)(bo)(bo)(bo)(bo)用(yong)(yong)戶基礎；另一方(fang)面，微(wei)博(bo)(bo)(bo)(bo)(bo)應(ying)用(yong)(yong)是(shi)(shi)一種能很好發(fa)揮手(shou)(shou)機(ji)上網優(you)勢的應(ying)用(yong)(yong)，有助(zhu)于提升(sheng)手(shou)(shou)機(ji)微(wei)博(bo)(bo)(bo)(bo)(bo)服務的使(shi)用(yong)(yong)率(lv)。
隨著智能(neng)手(shou)(shou)(shou)機(ji)(ji)(ji)的(de)(de)(de)普及，越來越多的(de)(de)(de)手(shou)(shou)(shou)機(ji)(ji)(ji)用(yong)戶變(bian)身手(shou)(shou)(shou)機(ji)(ji)(ji)網(wang)(wang)民(min)，但由于(yu)大多數手(shou)(shou)(shou)機(ji)(ji)(ji)網(wang)(wang)民(min)的(de)(de)(de)手(shou)(shou)(shou)機(ji)(ji)(ji)上(shang)網(wang)(wang)條件仍然是2G的(de)(de)(de)窄帶移動(dong)互聯(lian)網(wang)(wang)，因此無(wu)法流(liu)暢地使(shi)(shi)用(yong)手(shou)(shou)(shou)機(ji)(ji)(ji)視(shi)頻(pin)等高(gao)流(liu)量(liang)手(shou)(shou)(shou)機(ji)(ji)(ji)上(shang)網(wang)(wang)應用(yong)。而另一(yi)方面，目前手(shou)(shou)(shou)機(ji)(ji)(ji)上(shang)網(wang)(wang)的(de)(de)(de)資費仍然偏高(gao)，主(zhu)流(liu)手(shou)(shou)(shou)機(ji)(ji)(ji)上(shang)網(wang)(wang)流(liu)量(liang)套餐還是低于(yu)100MB的(de)(de)(de)，這也制約了手(shou)(shou)(shou)機(ji)(ji)(ji)網(wang)(wang)民(min)對高(gao)流(liu)量(liang)手(shou)(shou)(shou)機(ji)(ji)(ji)上(shang)網(wang)(wang)應用(yong)的(de)(de)(de)使(shi)(shi)用(yong)。受(shou)此影響(xiang)，寬帶移動(dong)上(shang)網(wang)(wang)服(fu)務(wu)仍然沒有(you)成為手(shou)(shou)(shou)機(ji)(ji)(ji)上(shang)網(wang)(wang)的(de)(de)(de)主(zhu)流(liu)，網(wang)(wang)絡(luo)音樂、網(wang)(wang)絡(luo)視(shi)頻(pin)、網(wang)(wang)絡(luo)游戲等高(gao)流(liu)量(liang)互聯(lian)網(wang)(wang)應用(yong)在手(shou)(shou)(shou)機(ji)(ji)(ji)上(shang)網(wang)(wang)中的(de)(de)(de)使(shi)(shi)用(yong)率(lv)排(pai)名靠后。
